Attracting the attention of the people you want to recruit is vital to the success of a recruitment campaign in any industry. Findings from Cejka Search’s annual Residents and Fellows Survey indicate that new physicians are looking for and choosing their first practice opportunity earlier than ever<sup>1</sup>, so it is critical for practices to begin an outreach strategy tailored to the needs of early-career physicians earlier as well.
- Create and implement an outreach strategy.
- Know your community need and convince candidates that there is a predictable long-term demand.
- Information is key. Prepare for the visit and offer a tour of the city.
- Compile statistical information that highlights the importance of living in the prospective city.
- Build relationships with local real estate firms’ relocation divisions to assist you in your recruiting efforts.
Many newly trained physicians who are ready to settle down, buy a house and start a family will look for a compensation package with benefits and incentives that enable them to meet these goals. Besides an attractive compensation package, physicians also seek guidance and information to help facilitate the relocation process. Other important lifestyle benefits that affect physician job satisfaction include: patients and cases; culture, colleagues and career choices; location; and lifestyle.
Help facilitate the decision process by compiling the needed information to help them find the right neighborhood, evaluate school choices and consolidate all aspects that are important for their move. If you don’t have the time or resources to gather this information, try reaching out to a local real estate firm that specializes in relocation services. Most large and reputable firms will have a relocation division to assist you in your recruiting efforts as they relate to helping you gather the key information about the city’s draw. Let’s use San Antonio as an example. If you were to relocate someone to San Antonio, the following would be a few examples that would be important to share in your recruiting strategy.
Why San Antonio?
A popular tourist destination in Texas, the everlasting emblem of Texas offers much more than two world-famous attractions (the Alamo and the River Walk) — it is also recognized as one of the best places to buy real estate, best places to retire, one of the most recession-proof economies and one of the best places for entry level jobs.2
Strong economic conditions in San Antonio will continue to fuel the housing market through 2016. With an average job growth of 28,500 jobs per year, the booming job market will be a major component in local real estate supply and demand. The average home price in San Antonio is $231,976 compared to a national average of $374,900, roughly 61 percent of the national average.3 There is a wide array of housing options, ranging from downtown condos to gated communities to Texas Hill Country ranches.
Healthy Job Market and Lifestyle Affordability
A contributing factor to this is the city’s low cost of living, which is 16.6 percent lower than the U.S. average. Balancing a high quality of life with a low cost of living has been a trademark of San Antonio for decades. To put it into perspective, a $29,000 San Antonio income provides you the same lifestyle you would have with a $75,000 New York City income.
Naturally, a resilient economy leads to low unemployment. The unemployment rate in San Antonio is currently around 3.8 percent, lower than the national average of 4.8 percent. Our affordable lifestyle is largely due to our diversified business profile as well as being home to five Fortune 500 companies, including Valero Energy, Tesoro, USAA, NuStar Energy and iHeartMedia.6 In an effort to further broaden the economic landscape, city leaders and investors have collaborated to develop programs in the healthcare/bioscience sectors, continuously drawing industry leaders and talent to the city.
San Antonio offers generally warm weather, with July and August being the warmest months — daytime temperatures hover around 95 degrees. The all-time annual average temperature is 69.1 degrees — which is one of the main reasons tourists find San Antonio so hard to resist. Moving to San Antonio is a great choice for those who cannot tolerate cold and snow as low temperatures and snow are rare.
San Antonio offers a wide array of dining and entertainment options to cater to foodies, cocktail connoisseurs and wine aficionados. Our multicultural influences are evident throughout the city, from its architecture to local dining spots anywhere from Southtown up to Stone Oak and beyond.
Despite being the seventh largest city in the nation, San Antonio is still a far cry from cities like New York and Los Angeles. San Antonio manages to feel busy without being too crowded. Our unique culture blends Tex-Mex roots with the Old West to create a vibrant atmosphere for both locals and visitors to enjoy. Sporting events, concerts, Broadway productions, museums, world-class shopping and art galleries are just a few of the perks locals, visitors and transplants alike enjoy in San Antonio.
Recruiting and retaining the right physician begins with understanding your practice’s needs and matching them with what your practice can offer. Recruit high-quality candidates and present to them benefits not found in other locations. Planning ahead is wise since most physicians will choose their organization by February.
Paloma González is Marketing Communications Associate for Phyllis Browning Co. in San Antonio. She can be reached at firstname.lastname@example.org.
- Cejka Search annual Residents and Fellows Survey, 2013
- San Antonio Chamber of Commerce
- Data gathered from San Antonio Board of REALTORS
- Trulia.com, week of Jan. 27, 2016
- Rentjungle.com, rent averages as of Dec. 2015
- San Antonio Economic Development Foundation